Adobe (NASDAQ:ADBE) announced pricing for its generative AI imaging tool, Firefly. This tool is now available across Adobe’s platforms. Subscribers will receive a specific number of image generations based on their plan, with additional generations incurring a 5-cent cost. Adobe’s highest-tier subscription offers 3,000 image generations per month, while the free version provides 25 images monthly.
Analysts believe these AI tools could drive Adobe’s growth, and the pricing model combines a base rate increase with charges for exceeding allocated credits, ensuring users can still access the tools with reduced performance after exhausting their credits.