Apple (NASDAQ:AAPL) has revealed that its highly anticipated special event is scheduled for September 12. Anticipated announcements include the introduction of the iPhone 15 and iPhone 15 Pro. These models are rumored to bring significant improvements such as new color selections, enhanced battery performance, a shift from Apple’s proprietary lightning connector to USB-C, faster charging, and notably upgraded camera capabilities.

BofA Securities analysts think the focus of the upcoming event will be the new iPhone’s pricing and the timing and sequence of its launch.
Citi analysts anticipate Apple will raise prices for the iPhone 15 Pro versions by $100 to $200.

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