Wendy’s (NASDAQ:WEN) received a downgrade to Neutral from Overweight by JPMorgan, with the price target adjusted to $19 from $22. the analysts cited increasing competitive pressures and capital intensity as reasons for the stock’s expected range-bound performance.

the bank’s analysis pointed to Wendy’s Q4 2023 results, which showed a mixed performance in US and international comps. The report suggests a consumer shift towards value, influenced by the differential in year-over-year grocery pricing compared to quick-service restaurant (QSR) pricing. This trend is leading QSRs, including Wendy’s, to revert to pre-Covid menu pricing strategies to attract customers.

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